Backstage

Social Media as a Sister (The Older, Cooler Kind)

Social Media as a Sister (The Older, Cooler Kind)

It goes without saying how important social media has become in our everyday lives – especially in public relations. Once used solely for entertainment purposes, social media is becoming B I G business – fast. People are often criticized for having their noses stuck...

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3 Lessons for Non-Profit PR Pros

3 Lessons for Non-Profit PR Pros

Working in public relations can be both stressful and rewarding. However, not many things are more gratifying (and often nerve-racking) than working in non-profit PR. Most publicists have made emotional connections with their clients at some point in their careers....

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Startup Founders: 5 Tips for Pitching Yourself to Media

Startup Founders: 5 Tips for Pitching Yourself to Media

Over the past 10 months, I’ve met with dozens of startup founders in San Francisco. Mostly early stage, these founders know that branding and public relations play a big role in a company’s success, and they’re smart to think about it early. But the question I often...

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The War for Influence(rs)

The War for Influence(rs)

Recently, I was formalizing an agreement with an influencer in the outdoor category for a footwear client. This young woman has a great social following (bumping 300,000 on just Facebook and Instagram), strong engagement and is wonderful to work with. We had met and...

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New England to Northern England Trade Mission

Hollywood Agency Principal Darlene recently traveled to Northern England with the British American Business Council of New England as part of a mission to investigate trade relationships and off-shoring opportunities between New England firms and businesses in the...

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Bye, Bye, Bad Bylines

Bye, Bye, Bad Bylines

Congratulations! You’ve successfully set your client up to become a thought leader in the industry, securing interest from a top-tier publication. But, instead of interviewing your spokesperson, the editor asks for a contributed article. Knowing that your client is...

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The Name of the Game

The Name of the Game

A name change is tricky business. Take it from someone who continues to use her maiden name professionally, more than a decade and a half after being married. It is “Hollywood” after all, so hard to part with since it’s a memorable surname as well as business moniker....

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5 Real-World Lessons I Learned from Being a D1 Student-Athlete

When I first began playing tennis at seven years old, I never in my wildest dreams could have imagined the places that it would take me and the people it would lead me to meet. When I earned a full athletic scholarship to play tennis at the University of Connecticut,...

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