Backstage

A Woman of the (Spokes)people

One of the things I enjoy most about being a publicist is working with people. Getting out from behind my desk and mixing with others at events, on media tours, at client meetings… you name it. I often liken myself to a field reporter as opposed to an anchorwoman....

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Working on the Water

Working on the Water

When I look out the window at the water, it has an immediate calming effect. And that’s no coincidence; it’s why we chose Hingham as our new home. Regularly recognized as one of the most stressful professions in the world (though I’m not sure I’d put us in the company...

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Unplugged in Cuba

Someone wise once said, “Work hard, play hard.” There’s no doubt working hard is in our veins at Hollywood. But in February, I had the opportunity to unplug (literally – I only had one hour of internet access for seven days) and explore the beautiful country of Cuba....

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Hollywood Goes West

                  This is a big year for our agency. We’ll be rolling out some exciting announcements soon, but it’s time to spill one of our latest developments. In January, I packed my bags and relocated to San Francisco...

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The Women of HPR on the Female Leaders Who Inspire Us

The Women of HPR on the Female Leaders Who Inspire Us

We wear our title of female-led business proudly every day, but especially during Women’s History Month. Our own fearless female leader, Darlene, founded Hollywood Public Relations in 2011 when she put a sign on a door in Scituate Harbor, Mass. And today, we’ve grown...

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What is Public Relations? From an Intern’s Perspective

"I'm studying PR in school." "When I graduate, I really want to work in the PR field." "I work in a PR agency." Those of us who work in public relations have seen the look that says, "That sounds cool, and I feel like I should know what PR is, but, honestly, I have no...

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Super Bowl LI: Scoring Big All-Around

Super Bowl LI: Scoring Big All-Around

Now that we’ve had a moment to digest and celebrate the unbelievable Pats comeback and win, it’s time to dish on the other highlight of the night: this year’s Super Bowl commercials. Like the big game, this year’s entertainment certainly didn’t disappoint. Over the...

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From Fame to Finance: PR Fundamentals

From Fame to Finance: PR Fundamentals

Since my early PR days of portfolio-building and studying for finals at college in Iowa, there has been blood, sweat and tears. By blood I mean paper cuts from clipping press hits, sweat from working down to the wire on a deadline, and tears, well…it happens even to...

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