As a young girl, I dreamed of becoming a flight attendant. The perks seemed endless: sleek outfits, free flights and upgrades (wait, why did I give up that dream again?!). And of course, the greatest perk of all: getting paid to travel.
It seems like planes and PR move at a similar 600 mph, but in reality, PR probably moves more quickly. Don’t even get us started on trade show season… #nosleep. Truth be told, traveling for business and pleasure are vastly different.
Here are three truths about traveling on the job:
You WILL Be Busy from Sun Up to Sun Down
Chances are, you will be taking a 6 a.m. flight in and a red eye out. From booth set up, to event coordination, and then dinner with the client afterwards, there is a long day scheduled. Traveling during the work week? Be prepared to answer emails, late night. Grab a coffee (or ten), wear comfortable (but cute) shoes, and hit the ground running.
Planning ≠ Perfection
One of our Hollywood PR team members once chartered a private yacht to take guests Lydia Hearst, Elizabeth Jagger, and tennis icon, Guillermo Vilas around Monaco for a day. It was all smooth sailing until the models onboard ordered $15k worth of room service and had no intention of picking up the tab.
Don’t worry – this doesn’t happen regularly, but tip of the day: expect the unexpected; sometimes, these events won’t happen flawlessly.
Location, Location, Location
If you’re lucky, your client’s event will be in an enchanting city (Copenhagen during Christmas time? Sign us up), but there are places that you won’t really get to see from the trade show floor. Don’t skip out on client service to explore – it’s never worth it.
Traveling for work can be exhausting and stressful, but also freeing and rewarding. Many times, the plane ride home is the only moment we have to catch up with ourselves, make time to moisturize, achieve Inbox Zero, or sleep off that PR jet lag. I guess my childhood dream evolved, but being a PR professional is a little like being a flight attendant. We do get paid to travel. The only difference is that I don’t get to say this nearly enough: “You are now free to move about the cabin.”
– Linnea Kennison