Darlene Hollywood


Who would play her in a movie:

Angelina Jolie, for her role as the badass Lara Croft in Tomb Raider

Most likely to:

Come up with a cool idea in a brainstorm.

Something you might not know:

Holds the agency arm-wrestling record.

Sets the strategic direction for how the firm’s client stories are positioned, pitched, placed and measured. Darlene’s background includes work in consumer goods, business services, not-for-profits and enterprise software. More importantly, she leads and motivates her incredibly talented team. As the mom of 11- and 14-year-old girls, two dogs, two cats and a bearded dragon, she’s well suited for handling the menagerie that is Hollywood Agency. Our fearless leader was named to PRWeek’s 2017 Champions of PR list of powerful and talented women who are challenging the status quo, pushing for the big idea and striving to make a difference.