Meet the Media: Marisa Kendall of The Mercury News

Meet the Media: Marisa Kendall of The Mercury News

As a board member and Communications Director for PRSA San Francisco Bay Area, our own Brooks Wallace recently interviewed a Bay Area reporter as part of a Meet the Media series. In this Q+A, Brooks spoke with Marisa Kendall, Housing Reporter at The Mercury News to...

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FROM THE PUBLICIST’S DESK: DARLENE HOLLYWOOD

FROM THE PUBLICIST’S DESK: DARLENE HOLLYWOOD

From the Publicist’s Desk: Darlene Hollywood, principal   Describe your role. I lead an incredibly talented team of publicists in making brands famous. And that’s not kitschy, we take that mission seriously. What industries do you work in? A lot spanning both B2B and...

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From the Publicist’s Desk: Jeff Dillow

From the Publicist’s Desk: Jeff Dillow

From the Publicist’s Desk: Jeff Dillow, SVP   What industries do you work in? One of the things I enjoy most about agency life is the opportunity to touch multiple industries each day. Currently, I have clients in consumer electronics, IoT, energy,...

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Seas Your Commute

Seas Your Commute

I recently joined Hollywood Agency as an SAE after booking 4 years of PR in our nation’s capital. DC was an incredibly edifying phase of my life – I found a passion in telling the stories of companies and non-profits through molding their expertise in the media...

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Why you should scrap your media list (well, not entirely)

The media list has been the holy grail in the PR business. It’s a shrine-worthy artifact that PR pros hold dear—and near—but as the industry modernizes, so must the media list. While a home base for media contacts is smart, it should no longer be the only tool you...

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All I Really Need to Know I Learned … at MIT

All I Really Need to Know I Learned … at MIT

In the spirit of the back to school season, I thought it was timely to share a story about my personal education journey. Starting from the very beginning, I LOVED school. I was that kid who didn’t want to take family vacations during the school year because of the...

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5 Tips for Foodies to Become Instagram Influencers

5 Tips for Foodies to Become Instagram Influencers

Nowadays, every time you hop on Instagram, there seems to be another basic b posting her avocado toast, acai bowl and green smoothie. Food trends are only growing and every Millennial and Gen Z-er is sinking their teeth into the latest ‘it’ food. Hey, I’m loving it,...

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ABCs of AP Style

ABCs of AP Style

Does it drive you crazy when you see EST during daylight saving time? Or when someone mentions daylight savings time? You and I clearly share a love for AP style. Two of the most common cringe-worthy errors that come across my desk? Times Correct: 9 a.m. Incorrect:...

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