Backstage

May Your Own Story Always Be Ever-Changing

May Your Own Story Always Be Ever-Changing

We are roughly three weeks into the very significant month we call May. May marks the beginning and the end of many momentous life events. College students are clad in cap and gown, ending one chapter and entering another. The dreaded long winter we New Englanders...

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Wedding Bells & PR Pitches

Wedding Bells & PR Pitches

In one month it will be a year since I got engaged, and in six months, I will be walking down the aisle. It’s amazing how quickly time flies. As I look back on what the past year has brought me, I also like to reflect on my six-and-a-half years in the public relations...

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How to Beat Facebook at its Own Game

Algorithms. Fake news. Ad spend. Hopefully, you’ve heard the buzz about yet another Facebook algorithm change, one that shows you fewer posts from advertisers, businesses and media. It’s really started to show its effects over the past few weeks. For example, it’s...

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5 Influencer Pitching Tips – From an Influencer

5 Influencer Pitching Tips – From an Influencer

It’s no secret that influencers have become an integral part of most brands’ marketing/PR strategies. As PR professionals, we continue to work to adapt to ever-changing digital marketing and social trends, while still maintaining traditional media relations practices....

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Oscars 2018 Round-Up

Oscars 2018 Round-Up

It's that time again! Our name is Hollywood, and even though we don’t rep the stars, the Annual Academy Awards is still one of our favorite nights of the year. Who can’t appreciate a little glitz, glam and elitism? We kid, we kid. Without further ado, here is...

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Social Media as a Sister (The Older, Cooler Kind)

Social Media as a Sister (The Older, Cooler Kind)

It goes without saying how important social media has become in our everyday lives – especially in public relations. Once used solely for entertainment purposes, social media is becoming B I G business – fast. People are often criticized for having their noses stuck...

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3 Lessons for Non-Profit PR Pros

3 Lessons for Non-Profit PR Pros

Working in public relations can be both stressful and rewarding. However, not many things are more gratifying (and often nerve-racking) than working in non-profit PR. Most publicists have made emotional connections with their clients at some point in their careers....

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Startup Founders: 5 Tips for Pitching Yourself to Media

Startup Founders: 5 Tips for Pitching Yourself to Media

Over the past 10 months, I’ve met with dozens of startup founders in San Francisco. Mostly early stage, these founders know that branding and public relations play a big role in a company’s success, and they’re smart to think about it early. But the question I often...

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The War for Influence(rs)

The War for Influence(rs)

Recently, I was formalizing an agreement with an influencer in the outdoor category for a footwear client. This young woman has a great social following (bumping 300,000 on just Facebook and Instagram), strong engagement and is wonderful to work with. We had met and...

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