Why you should scrap your media list (well, not entirely)

The media list has been the holy grail in the PR business. It’s a shrine-worthy artifact that PR pros hold dear—and near—but as the industry modernizes, so must the media list. While a home base for media contacts is smart, it should no longer be the only tool you...

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All I Really Need to Know I Learned … at MIT

All I Really Need to Know I Learned … at MIT

In the spirit of the back to school season, I thought it was timely to share a story about my personal education journey. Starting from the very beginning, I LOVED school. I was that kid who didn’t want to take family vacations during the school year because of the...

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5 Tips for Foodies to Become Instagram Influencers

5 Tips for Foodies to Become Instagram Influencers

Nowadays, every time you hop on Instagram, there seems to be another basic b posting her avocado toast, acai bowl and green smoothie. Food trends are only growing and every Millennial and Gen Z-er is sinking their teeth into the latest ‘it’ food. Hey, I’m loving it,...

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ABCs of AP Style

ABCs of AP Style

Does it drive you crazy when you see EST during daylight saving time? Or when someone mentions daylight savings time? You and I clearly share a love for AP style. Two of the most common cringe-worthy errors that come across my desk? Times Correct: 9 a.m. Incorrect:...

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May Your Own Story Always Be Ever-Changing

May Your Own Story Always Be Ever-Changing

We are roughly three weeks into the very significant month we call May. May marks the beginning and the end of many momentous life events. College students are clad in cap and gown, ending one chapter and entering another. The dreaded long winter we New Englanders...

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Wedding Bells & PR Pitches

Wedding Bells & PR Pitches

In one month it will be a year since I got engaged, and in six months, I will be walking down the aisle. It’s amazing how quickly time flies. As I look back on what the past year has brought me, I also like to reflect on my six-and-a-half years in the public relations...

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How to Beat Facebook at its Own Game

Algorithms. Fake news. Ad spend. Hopefully, you’ve heard the buzz about yet another Facebook algorithm change, one that shows you fewer posts from advertisers, businesses and media. It’s really started to show its effects over the past few weeks. For example, it’s...

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5 Influencer Pitching Tips – From an Influencer

5 Influencer Pitching Tips – From an Influencer

It’s no secret that influencers have become an integral part of most brands’ marketing/PR strategies. As PR professionals, we continue to work to adapt to ever-changing digital marketing and social trends, while still maintaining traditional media relations practices....

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Oscars 2018 Round-Up

Oscars 2018 Round-Up

It's that time again! Our name is Hollywood, and even though we don’t rep the stars, the Annual Academy Awards is still one of our favorite nights of the year. Who can’t appreciate a little glitz, glam and elitism? We kid, we kid. Without further ado, here is...

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