From the Publicist’s Desk: Courtney Curzi, senior vice president
What industries do you work in?
I have been lucky enough to work in industries that are a passion of mine – from pets to apparel and food. I believe that publicizing products and services you personally use and love makes the outcome of your work even more authentic, creative and of the highest quality.
Who are your clients?
In the 20 years I’ve worked in PR, my main focus has been on consumer packaged goods. I thrive on being able to physically test products firsthand. Currently my largest client at the agency is TOMY, International and its many brands of toys and juvenile products. I manage a team of five with a focus on overall strategic direction, media relations, influencer outreach, social media management and more. Another benchmark client is Samsonite, for which my team develops plans to publicize new collections of luggage, backpacks and handbags. I also lead our longest-standing client at the agency, Hagen, with a major focus on media relations and events for its popular brand, Catit.
What are you working on right now?
November and December prove to be some of the busiest months in this industry. Not only are we engrossed in holiday gift guide pitching, but we’re also working on developing our clients’ 2020 PR plans. Also, the new business pipeline heats up at the end of the year, so we are constantly brainstorming unique ideas to get the attention of potential new clients.
What’s your favorite part of the job?
It’s true what they say – variety is the spice of life. So my short answer is that I love having different clients with different goals and challenges. This makes each and every day different and exciting. More specifically, however, I enjoy teaching and mentoring others. I love agency brainstorms and being surrounded by so many creative people. And it’s so rewarding seeing the ideas we develop in a brainstorm come to fruition.
What’s something about your job that you want people to know?
Social media has reshaped the PR industry. It wasn’t that long ago that social media didn’t exist, and we were emailing (even faxing – gasp!) press releases. Today, we can get information out into the world in an instant with Facebook, Instagram, Twitter and YouTube. Here at the agency, we’ve seen sales of our clients’ products increase almost immediately with certain social – paid and unpaid – programs we’ve executed.
Courtney here. I’m an SVP at Hollywood Agency and, throughout my professional career, I’ve launched and promoted hundreds of new products in the home, food, family and pet categories for major consumer product companies.