From the Publicist’s Desk: Jeff Dillow, SVP
What industries do you work in?
One of the things I enjoy most about agency life is the opportunity to touch multiple industries each day. Currently, I have clients in consumer electronics, IoT, energy, healthcare and consumer DIY. Over the course of my career, I’ve been able to immerse myself in everything from food, beverage and government to active lifestyle, automotive and technology brands.
What are you working on right now?
I serve as the strategic and client lead across a portfolio of clients here at the agency. As a member of the senior team here at Hollywood, my responsibilities extend beyond account work to include professional development of staff, agency operations and processes, service offerings and new business efforts.
What’s your favorite part of the job?
I suppose you can label me a generalist, in that I enjoy working in all aspects of PR, including media relations, social media, crisis, events and more. That said, I find the recent collision of disciplines that used to be siloed – influencer engagement, digital marketing, analytics, SEO and SEM, for example – to be incredibly exciting. I’d go so far as to say those components are becoming critical aspects of what we used to generalize as “traditional” public relations. In fact, we’ve been recognized as a top Massachusetts Digital Marketing Agency on DesignRush. Ultimately, then, my favorite part of the job is bringing the right mix of disciplines together to concept and execute creative programs that deliver real value for our clients.
What’s something about your job that you want people to know?
After all this time, people still sometimes ask what it is, exactly, that I do. The answer used to be easier when PR and paid efforts were so distinctly different. Now, I typically reply that if they watch the news, read a magazine, follow companies on social media or are targeted by their ads, see an influencer use a product, attend a branded event … and more … that someone like me was behind the scenes in making that happen.
For me, it’s always rewarding when our work hits prime time. But, for every news story, social media campaign, event, etc. there are countless hours of work and planning that happens behind the scenes to make it happen.
My favorite part of the job is providing thoughtful, strategic counsel to clients that help them look like stars and drive their business forward. I’m passionate about all things integrated marketing and always keep my cool in a crisis.