It’s that time again! Our name is Hollywood, and even though we don’t rep the stars, the Annual Academy Awards is still one of our favorite nights of the year. Who can’t appreciate a little glitz, glam and elitism? We kid, we kid.

Without further ado, here is Hollywood Agency’s annual Oscars night round-up.

Realest Moment: Tiffany Haddish and Maya Rudolph Carrying their Heels Onstage
These ladies are ALL of us after a long night out walking in heels. We see your UGG slippers, Tiffany, and raise you: bare feet through the city of Boston. Been there. Also, the campaign for this hilarious duo to host next year’s award ceremony has commenced, and we’re here for it.

Photo credit: US Weekly

Best Speech: Coco Creators
OK, this one was a tough call. From Frances McDormand to Guillermo del Toro, inspiration was all around. But Coco director Lee Unkrich said this when the film won Best Animated Feature:

“With Coco, we tried to take a step forward to a world where all children can grow up seeing characters in movies that look and talk and live like they do. Marginalized people deserve to feel like they belong. Representation matters!”

And we’re not crying, you are.

Favorite Trend: Fashion Frames
We (and Twitter) were loving all the female attendees wearing glasses. That’s not to say it’s never happened before, but now that Lupita Nyong’o did it, we’re never wearing our contacts again. Lupita, where’d you get your frames, girl? Honorary shout-outs to Laura Dern (who looked fabulous as always), Queen Meryl Streep and Rita Moreno for also rocking their glasses. Iconic.

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Jackie’s Best Suit: Timothée Chalamet
Despite being one of the youngest nominees on the red carpet, Timothée Chalamet is clearly no amateur when it comes to style. Sans stylist, Chalamet chose to wear an all-white custom designed Berluti tuxedo, cementing him as a serious style contender for award seasons to come. And needless to say, his swoon-inducing attitude had me wanting him to call me by any name, I don’t care.

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Deanna’s Best Suit: Tom Holland
Our new Spider-man brought the heat to this year’s Oscars! Usually, I’m not a fan of a double-breasted coat, but there was something about his look that just stuck with me. See what I did there?

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Jackie’s Best Dressed: Allison Janney
For me, it’s going to have to be Boston native Allison Janney. From her simple updo to her $4 million diamond accents, she won the red carpet. The timeless red with its structured silhouette coupled with dramatic sleeves made for a must-have, mod-classic look. If the Oscar statue were a woman, it would be designed after this dress.

Photo credit: Town & Country

Deanna’s Best Dressed: Jennifer Lawrence
On Sunday night, Jennifer Lawrence let her hair down – literally. If there were an Academy Award for Best Hair, she’d win by a landslide. Beachy waves, smoky eye, dark nails and a coral lip paired with her dripping-in-sequins Christian Dior gown was nothing short of effortless. And although she wasn’t nominated, J-Law successfully climbed over chairs with a glass of wine in tow fall-free, which means she basically won the Oscars.

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Honorable mentions include pretty-in-pink Saoirse Ronan wearing a beautifully constructed Calvin Klein gown with a statement bow, and Common, whose classic suit was tailored to perfection.

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And so, the 90th Annual Academy Awards has come and gone. May we all throw shade as overtly as Emma Stone in 2018. Until next year!

Jackie Dunn & Deanna Haas
Read last year’s round-up here.


I’m Jackie, an SAE with expertise in influencer relations, social and experiential marketing. My clients range from established retailers to startups. I enjoy diving into brands’ marketing strategies to create programs that move the needle.