Work

Work

Work-Life-COVID-19-Balance

Work-Life-COVID-19-Balance

Triage. Last week, as we all scrambled to make sense of a new normal in the wake of the COVID-19 pandemic, I heard this word used in the obvious context of medical professionals evaluating patients. It occurred to me, however, that it also perfectly applied to our new...

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The make-up of an office that truly thrives

The make-up of an office that truly thrives

The biophilia hypothesis suggests that humans possess an innate tendency to seek connections with nature and other forms of life. While phobias represent things we fear, philias symbolize things we need and love. Now in the dead of winter, I find myself more absorbed...

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The State of Consumer Health from CES 2020

CES this year, just like any year, was full of surprises, as nearly 5,000 companies from across the world flew into the gambling capital of the United States to showcase their new products and concepts. In many cases, companies were unveiling products that will hit...

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2020 Social Media Marketing Predictions

2020 Social Media Marketing Predictions

“Will Facebook really outlast MySpace?” That was a common question among social media users of all ages heading into 2010. It’s crazy to think this was even a question just 10 years ago. Terms like “algorithm” and “influencer” became common everyday phrases (and...

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Let’s take a trip to… the upside down

Let’s take a trip to… the upside down

Our holiday card has always been a key part of our agency’s marketing. From August on, the last few minutes of our staff meetings revolve around one subject: the theme of the holiday card. If you’ve ever been the lucky recipient of our holiday cards, you know it’s...

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Public Relations’ Role in the Age of Reputation

Public Relations’ Role in the Age of Reputation

One of the largest realizations I’ve come to understand over the last ten years is how much reputation matters in our society; how quick we are to judge, come to a conclusion, form an impression.  And in most circumstances, we often make impressions without truly...

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FROM THE PUBLICIST’S DESK: COURTNEY CURZI

FROM THE PUBLICIST’S DESK: COURTNEY CURZI

From the Publicist's Desk: Courtney Curzi, senior vice president   What industries do you work in? I have been lucky enough to work in industries that are a passion of mine – from pets to apparel and food. I believe that publicizing products and services you...

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How Being a College Athlete Helped to Prepare me for my Career

How Being a College Athlete Helped to Prepare me for my Career

Being an athlete all my life has given me many things, including bruises, scrapes, sore legs and even some trips to the emergency room. What I didn’t realize at the time was how much athletics was aiding me in my personal and professional development. It is crazy to...

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Social Media: The Negative Effects of a Growing Phenomenon

“Instagram vs. Reality” is a common saying you’ll hear frequently across the Millennial and Gen X generations. This roughly translates to: “I look and act one way on Instagram, which is different than my normal, everyday life.” At first, this phrase was funny; you...

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FROM THE PUBLICIST’S DESK: COURTNEY CURZI

FROM THE PUBLICIST’S DESK: MONICA HIGGINS

From the Publicist's Desk: Monica Higgins, account director What industries do you work in? My current mix of clients is a little bit all over the place in terms of industry – and that’s one thing I love about working at an agency. Dull isn’t a word I would ever use...

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