Work

FROM THE PUBLICIST’S DESK: MONICA HIGGINS

FROM THE PUBLICIST’S DESK: MONICA HIGGINS

From the Publicist's Desk: Monica Higgins, account director What industries do you work in? My current mix of clients is a little bit all over the place in terms of industry – and that’s one thing I love about working at an agency. Dull isn’t a word I would ever use...

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OVERGROWN CHILDREN DON’T WORK HERE

OVERGROWN CHILDREN DON’T WORK HERE

Most of us view corporate America the same way. It’s the place you go, to sit at a desk, to do your work. Likely, you get there once you graduate college. Even if you don’t first meander through higher ed, you still start working full-time in business as an adult....

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Meet the Media: Marisa Kendall of The Mercury News

Meet the Media: Marisa Kendall of The Mercury News

As a board member and Communications Director for PRSA San Francisco Bay Area, our own Brooks Wallace recently interviewed a Bay Area reporter as part of a Meet the Media series. In this Q+A, Brooks spoke with Marisa Kendall, Housing Reporter at The Mercury News to...

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FROM THE PUBLICIST’S DESK: DARLENE HOLLYWOOD

FROM THE PUBLICIST’S DESK: DARLENE HOLLYWOOD

From the Publicist’s Desk: Darlene Hollywood, principal   Describe your role. I lead an incredibly talented team of publicists in making brands famous. And that’s not kitschy, we take that mission seriously. What industries do you work in? A lot spanning both B2B and...

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From the Publicist’s Desk: Jeff Dillow

From the Publicist’s Desk: Jeff Dillow

From the Publicist’s Desk: Jeff Dillow, SVP   What industries do you work in? One of the things I enjoy most about agency life is the opportunity to touch multiple industries each day. Currently, I have clients in consumer electronics, IoT, energy,...

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Seas Your Commute

Seas Your Commute

I recently joined Hollywood Agency as an SAE after booking 4 years of PR in our nation’s capital. DC was an incredibly edifying phase of my life – I found a passion in telling the stories of companies and non-profits through molding their expertise in the media...

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Why you should scrap your media list (well, not entirely)

The media list has been the holy grail in the PR business. It’s a shrine-worthy artifact that PR pros hold dear—and near—but as the industry modernizes, so must the media list. While a home base for media contacts is smart, it should no longer be the only tool you...

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All I Really Need to Know I Learned … at MIT

All I Really Need to Know I Learned … at MIT

In the spirit of the back to school season, I thought it was timely to share a story about my personal education journey. Starting from the very beginning, I LOVED school. I was that kid who didn’t want to take family vacations during the school year because of the...

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