Work

The War for Influence(rs)

The War for Influence(rs)

Recently, I was formalizing an agreement with an influencer in the outdoor category for a footwear client. This young woman has a great social following (bumping 300,000 on just Facebook and Instagram), strong engagement and is wonderful to work with. We had met and...

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New England to Northern England Trade Mission

Hollywood Agency Principal Darlene recently traveled to Northern England with the British American Business Council of New England as part of a mission to investigate trade relationships and off-shoring opportunities between New England firms and businesses in the...

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Bye, Bye, Bad Bylines

Bye, Bye, Bad Bylines

Congratulations! You’ve successfully set your client up to become a thought leader in the industry, securing interest from a top-tier publication. But, instead of interviewing your spokesperson, the editor asks for a contributed article. Knowing that your client is...

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5 Real-World Lessons I Learned from Being a D1 Student-Athlete

When I first began playing tennis at seven years old, I never in my wildest dreams could have imagined the places that it would take me and the people it would lead me to meet. When I earned a full athletic scholarship to play tennis at the University of Connecticut,...

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A Woman of the (Spokes)people

One of the things I enjoy most about being a publicist is working with people. Getting out from behind my desk and mixing with others at events, on media tours, at client meetings… you name it. I often liken myself to a field reporter as opposed to an anchorwoman....

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The Women of HPR on the Female Leaders Who Inspire Us

The Women of HPR on the Female Leaders Who Inspire Us

We wear our title of female-led business proudly every day, but especially during Women’s History Month. Our own fearless female leader, Darlene, founded Hollywood Public Relations in 2011 when she put a sign on a door in Scituate Harbor, Mass. And today, we’ve grown...

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What is Public Relations? From an Intern’s Perspective

"I'm studying PR in school." "When I graduate, I really want to work in the PR field." "I work in a PR agency." Those of us who work in public relations have seen the look that says, "That sounds cool, and I feel like I should know what PR is, but, honestly, I have no...

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